Sports Marketing

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Welcome to Sports & Entertainment Marketing 2011-2012

Syllabus

 
 
Sports and Games
1.02 Impact on the Economy (6403)
1.03 Part A - Significant People & Events (6403)
1.03 Part B - Significant People & Events
2.01 Concept of Marketing
2.02 Market Identification
3.01 Concepts of Economics (5640,5664, 5665)
3.02 Concepts of Competition
3.03 Free Enterprise System
4.01 Selling - Part A (5914, 6371)
4.01 Selling - Part B
4.02 Steps in the Selling Process - Part A (6351, 6352)
4.02 Steps in the Selling Process - Part B
4.03 Related Math - Part A
4.03 Related Math - Part B
5.01 - Role of Promotion
5.02 - Promotional Mix - Part A
5.02 - Promotional Mix - Part B
5.03 Sponsorships
5.04 Technology in Promotion
6.01 - Branding - Part A
6.01 - Branding - Part B
6.02 - Product Licensing - Part A
6.02 - Product Licensing - Part B
7.01 Food and Beverage Services
7.02 On-Site Merchandising
7.00 Food & Beverages (6460, 6461)
8.01 - Risk Management
8.02 - Safety Considerations
8.03 - Types of Insurance
9.01-Part A - Interpersonal Relations (6546, 6551)
9.01-Part B - Interpersonal Relations
9.02-Part A - Employment Skills
9.02-Part B - Employment Skills
9.03-Part A - Ethical Responsibility
9.03-Part B - Ethical Responsibility
9.03-Part C - Ethical Responsibility
 7.02 PowerPoint

Review Game Zone

 

ACTIVITIES THAT WORK!

NC WISE OWL

Sports Encyclopedia

 

E-commerce Times

 

Advertising Age

 

Professional Sports Insurance

 

 

 
 

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