EMERGING MARKETS Global Decision Making

INTRODUCTION TASK PROCESS RESOURCES EVALUATION CONCLUSION

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INTRODUCTION

You've heard the terms "global market" and "global economy".  What do those terms mean to you?  What do they mean to businesses today in the 21st century?  Thanks to the Information Age we are seconds away from the rest of the world.  Businesses everywhere recognize that they can expand their market to anywhere and do business at any time because of the Internet.

Many businesses are expanding, either virtually or physically, to countries that are designated as an emerging market.  This has happened before.  We all know the result of Japan's role in World War II.  Its choice to join Hitler's attempt to conquer the world brought its economy to its knees.  Japan worked to bring its economy out of the grips of such devastation.  Trade and investment with foreign countries helped it become an economic powerhouse.  Emerging market countries are those that are experiencing an economic expansion that will move them from third world status to one that is more economically sound.  The hope is that foreign countries will then be more likely to invest there.   These foreign investors are, in fact, eager to get in on "the ground floor" in order to capture the country's growing market. YOU are about to become a vital part of the global expansion decision making process for your company!

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For more information, email Traci_Lytle@catawba.k12.nc.us